Home - Broad Event Management

broad-is-different

Broad is different.

We’re a unique event agency with a huge history.

We live and breathe event management…and never forget it’s your show.
As our client, we keep you in the loop from beginning to end…but we don’t bother you with the small stuff.
We love the unexpected, but don’t believe in surprises.
Broad. Perfecting the business of meetings, incentives and events.

quotes

Logic will get you from A to B.
Imagination will take you everywhere

Albert Einstein -

your-team

Your Team

It’s not about us...it’s about YOU

We’re here to work with you on your event…

Laidley Coventry

My travel highlight:
Dawn beach breakfast on ANZAC Day in Borneo. Two horses galloping up the beach. One holding the New Zealand flag, the other holding the Australian flag while the last post is being played. Still gives me goose bumps!

My event ‘headache’:
Room drops in India

Favourite place:
Vietnam

Bucket list destination:
Northern Lights

drop-us-a-line

Drop us a line

some-fun-facts

Some Fun Facts

Each completed event makes us more inspired…to find better venues, more interesting destinations, DMC’s oozing with creative ideas, memorable speakers & innovative progams and agendas.
As a result we deliver better events…

52846

Attendees at events

Destinations

2152

Cans of Red Bull consumed

clients

Clients

Broad treasures long term partnerships with clients of all sizes and from a variety of industries. Like us, what they all have in common is a desire for exceptional results from their events.

We’ve organised their conferences, incentive trips, product launches, meetings, award dinners, sponsorship, drive programs,
movie premieres and more. Here’s some of our current & previous clients.

heres-what-you-say

Here’s What You Say…

I had the absolute pleasure of working with Fiona and the team at Broad over a three year period on a number of national and international events. Broad helped me organise Sales Launch events for up to 1,000 people, Awards Dinners for 300 people and international incentive trips for up to 400 people. I was always amazed at Fiona and the team’s attention to the smallest detail, ability to make everyone in the group feel special and their ability to never seem flustered and to make the seemingly impossible happen almost immediately. I worked with Fiona and the team on events in the South Pacific, Africa and India and their ability to work with local providers and within local customs and culture was nothing short of amazing. Fiona and the Broad team also helped us with the communication and staff engagement of these programs throughout the year with teaser items, posters, website and launch videos. I would have no hesitation in fully recommending Fiona and the Broad Team.
Gary Birmingham, National Sales Manager, Sensis
I started working with Laidley and Broad in 2004 when they organised and managed my members’ conference for about 300 people. I was extremely impressed with the professionalism and the incredible attention to detail that I immediately engaged Broad to totally manage my next 4 major conferences and all my staff/customer events. Over the next 4 years every event was completed without a hitch, they were all organised to the most minute detail and to the complete delight from me and my customers/staff. When I commenced a new role as the Sales and Marketing Director at IVECO Trucks Australasia, I had absolutely no hesitation in bringing Laidley and the Broad team into the business to run our events. These included major dealer conferences but also major customer events such as the Phillip Island Moto GP for which we were the naming rights sponsors. Not surprisingly the team at Broad once again delighted me and all my customers and staff with the very high level of service delivery and spectacular social events, as well as extremely well organised business sessions. I think the most impressive part of the service is that Laidley and her team engage at all levels, from the start of the thinking process, the development of the actual events and lastly with impeccable implementation.
John Koot, Managing Director, Willach - Pharmacy Solutions
I count myself lucky to have been able to use Broad to manage a number of our reward and recognition programs over the last four years. My key objective when initially engaging Broad was to help drive sales and grow revenue and secondly to reward and recognise our high achievers for their contribution over the year. After discussing key performance criteria and budget, Fiona developed concept programs with a range of options and importantly with flexibility to cope with variable staff numbers. Fiona and her team then developed a turn-key solution where they managed every single aspect of the recognition programs from start to finish with regular Teasers (some at no cost believe it or not) through to the awards program which were always innovative and of an incredibly high standard. The incentive programs developed certainly exceeded my expectations (even when I knew all details of the program) with our high achievers blown away with the experience. I have to say that I am still thoroughly impressed with the level of detail in each program. Small things that would be typically overlooked if you tried to manage the program yourself were included and they made a significant difference to the overall experience. End result is that these experiences motivated the high achievers to work harder the following year to guarantee a place in the program. Other employees were envious of the high achievers and lifted performance to try and secure a position. I have subsequently engaged Broad every year to manage our R&R programs and every event has been of an incredibly high standard despite tight budgets. From a budgeting perspective there was always full reconciliation so that you knew where every cent was spent. I would highly recommend Fiona and her team to provide your employees with an experience they will never forget. My team are still raving fans and regularly talk about the incredible experiences that Fiona and her team provided.
Bryan Yianakis, National Sales Director, Trading Post – Telstra Advertising Network
Fiona Styles is a consummate professional with regard to Event Management. Fiona worked with me on multiple events that ranged from single day conferences to multiday international incentive trips of over 500 attendees. She has that rare combination of creativity and attention to detail which results in events that are meticulously planned and flawlessly executed. As an event manager you will find no better and she is an absolute breeze to work with. If you are planning any event Fiona is the vital ingredient that will mean your events are consistently rated as ‘the best ever’!
Luke Ross, Strategic Integration and Incentives Manager, Sensis
It was fantastic to work with the Broad team again. The logistics are so smooth and the team so professional that it allows us to concentrate on the production. We love that they take an idea and add their own creativity to it – no event is ever the same and has such a unique and modern twist. We can’t wait for the next one to roll around!
Helena Marshall, Director, Loud Events

I had the absolute pleasure of working with Fiona and the team at Broad over a three year period on a number of national and international events. Broad helped me organise Sales Launch events for up to 1,000 people, Awards Dinners for 300 people and international incentive trips for up to 400 people. I was always amazed at Fiona and the team’s attention to the smallest detail, ability to make everyone in the group feel special and their ability to never seem flustered and to make the seemingly impossible happen almost immediately. I worked with Fiona and the team on events in the South Pacific, Africa and India and their ability to work with local providers and within local customs and culture was nothing short of amazing. Fiona and the Broad team also helped us with the communication and staff engagement of these programs throughout the year with teaser items, posters, website and launch videos. I would have no hesitation in fully recommending Fiona and the Broad Team.
Gary Birmingham, National Sales Manager, Sensis
I started working with Laidley and Broad in 2004 when they organised and managed my members’ conference for about 300 people. I was extremely impressed with the professionalism and the incredible attention to detail that I immediately engaged Broad to totally manage my next 4 major conferences and all my staff/customer events. Over the next 4 years every event was completed without a hitch, they were all organised to the most minute detail and to the complete delight from me and my customers/staff. When I commenced a new role as the Sales and Marketing Director at IVECO Trucks Australasia, I had absolutely no hesitation in bringing Laidley and the Broad team into the business to run our events. These included major dealer conferences but also major customer events such as the Phillip Island Moto GP for which we were the naming rights sponsors. Not surprisingly the team at Broad once again delighted me and all my customers and staff with the very high level of service delivery and spectacular social events, as well as extremely well organised business sessions. I think the most impressive part of the service is that Laidley and her team engage at all levels, from the start of the thinking process, the development of the actual events and lastly with impeccable implementation.
John Koot, Managing Director, Willach - Pharmacy Solutions
I count myself lucky to have been able to use Broad to manage a number of our reward and recognition programs over the last four years. My key objective when initially engaging Broad was to help drive sales and grow revenue and secondly to reward and recognise our high achievers for their contribution over the year. After discussing key performance criteria and budget, Fiona developed concept programs with a range of options and importantly with flexibility to cope with variable staff numbers. Fiona and her team then developed a turn-key solution where they managed every single aspect of the recognition programs from start to finish with regular Teasers (some at no cost believe it or not) through to the awards program which were always innovative and of an incredibly high standard. The incentive programs developed certainly exceeded my expectations (even when I knew all details of the program) with our high achievers blown away with the experience. I have to say that I am still thoroughly impressed with the level of detail in each program. Small things that would be typically overlooked if you tried to manage the program yourself were included and they made a significant difference to the overall experience. End result is that these experiences motivated the high achievers to work harder the following year to guarantee a place in the program. Other employees were envious of the high achievers and lifted performance to try and secure a position. I have subsequently engaged Broad every year to manage our R&R programs and every event has been of an incredibly high standard despite tight budgets. From a budgeting perspective there was always full reconciliation so that you knew where every cent was spent. I would highly recommend Fiona and her team to provide your employees with an experience they will never forget. My team are still raving fans and regularly talk about the incredible experiences that Fiona and her team provided.
Bryan Yianakis, National Sales Director, Trading Post – Telstra Advertising Network
Fiona Styles is a consummate professional with regard to Event Management. Fiona worked with me on multiple events that ranged from single day conferences to multiday international incentive trips of over 500 attendees. She has that rare combination of creativity and attention to detail which results in events that are meticulously planned and flawlessly executed. As an event manager you will find no better and she is an absolute breeze to work with. If you are planning any event Fiona is the vital ingredient that will mean your events are consistently rated as ‘the best ever’!
Luke Ross, Strategic Integration and Incentives Manager, Sensis
It was fantastic to work with the Broad team again. The logistics are so smooth and the team so professional that it allows us to concentrate on the production. We love that they take an idea and add their own creativity to it – no event is ever the same and has such a unique and modern twist. We can’t wait for the next one to roll around!
Helena Marshall, Director, Loud Events

contact-marker

Get In Contact With Us

Laidley Coventry – 0409 113 920
Amanda Coates – 0437 756 066

We Create Fabulous Events!

We our clients

We are Broad

Broad is different.

Logic will get you from A to B.
Imagination will take you everywhere